I was just about to post this week’s witty, somewhat tongue-in-cheek piece today when I heard the news from Connecticut.
Now, I have just one thing to say:
If you’re reading this as anyone who promotes anything, chances are good you schedule email blasts, posts, status updates, and tweets. When you created the schedule, you didn’t know what would be happening now.
But unless you live under a rock—and perhaps even if you do—you know now. And now is not the time to promote anything. Please, hit “pause.” If you could schedule something, you can delay it. If you’re working hard on your next promotional/publicity activity, it can wait. It should wait. It must wait.
Now is simply not the time.
Use that energy to go find someone you love and hug them instead.