Now that the summer rush is about to end, it’s time to think seriously again about ordering books for the shop in a less frenetic fashion. In the spring, thoughts are about what will be popular for vacation reading. Laying hands on copies of the summer reading lists of the local schools is another chore; the schools’ websites are becoming inaccessible to outsiders, and curriculum planners may or may not take the time to respond to a request for a list. Customers with kids turn out to be the best resource. Once the season begins, it seems more time is spent restocking (“We’re out of Maze Runner again!”) or ordering items you didn’t think would be big, but turned out to be.
Only a few years ago, I could peruse the biannual New York Times Sunday section listing films to be released in the next several months, and feel comfortable that stocking books on which forthcoming films were based would satisfy demand for those who want both the written and visual versions. I just had to be careful to get the right book cover; most of my customers hate (as I do) the “media tie-in” covers. The physical book looks dated in a very short time, whether it’s still on my shelf or in the customer’s library. When I have tried having both versions on display, the non-media copies are the ones that sell. I have had customers say it cheapens written work , and I agree. A while back, the standard cover for As I Lay Dying was temporarily out of stock, and so I went with the movie tie-in cover. I overheard a customer saying that he wanted the book, but couldn’t stand looking at James Franco. He was willing to wait for a “real” copy.
More recently, I find that being aware of upcoming film releases is only half the job when it comes to ordering for media-related books. The burgeoning number of series television shows on HBO, Netflix, STARZ, and who knows how many other outlets has created a huge market for the books on which they are based. The Game of Thrones series was always popular with fantasy fans and a steady seller. It has now become mainstream, has moved from my Fantasy section to a more central display area, and requires a quick inventory check whenever I am placing an order, especially if a new season is beginning. Outlander is beginning to follow the same pattern.
I am not a big TV or film fan. What leisure time I have is usually spent reading. I am tempted by some of the ongoing (and completed) TV series, but will probably wind up “binge-watching” if we have another bad winter. Thus I have to rely on written sources to find out what’s happening. With the advent of the mini-and maxi-series trend, I find myself making notes while reading the newspaper or magazines so that I can anticipate which books will be in demand.
My totally unscientific observation (and from one who is not a filmgoer) is that there has been a steady increase over the last few years in the number of movies based on bestselling (or classic) books, and more recently, based on young adult fiction. I feared for a while that this trend would decrease the interest in books. I have heard the comment, particularly from young visitors to my shop who are being encouraged by a parent to choose a particular book, “I saw the movie. I don’t need to read the book!” Fortunately, this sentiment appears to be the minority view and is usually expressed by reluctant readers. Film and TV versions of books are increasing sales. Some want to read the book before seeing the film. Others love the film and realize that the written version probably contains character development, subplots, and details missing from the visual version. (I wonder how the upcoming film of Gone Girl can possibly contain all the plot reversals of the book, even if it is 2 ½ hours long.)
Certainly the Game of Thrones and Outlander television shows have introduced book series that have been ongoing for years, but limited to audiences of Fantasy or Time-Travel Romance fans, to mainstream readers. Both are deserving of this wider audience and offer much more than their previous “genre” classifications implied. Readers who never read fantasy and have completed the Game of Thrones volumes are looking for more books in a similar vein: Thus the increase in sales of Patrick Rothfuss’s Kingkiller Chronicles. More important, readers are expanding their horizons and discovering that this “genre” stuff might be every bit as good as the “literary” works they have limited themselves to in the past.
Keeping up with what’s happening in the film, television, and on-line entertainment worlds means a little more work for the bookseller who wants to offer the consumer the print versions of their favorite shows or movies. But if these other media are leading readers back to books, showing them the advantages of the written word, and causing them to seek out more books, even if they haven’t been filmed (yet), it’s well worth it.