Much has been made of the truly impressive campaign for ALS (Lou Gehrig's Disease) this summer that raised (according to some reports) as much as $100-million by getting people to pour ice water over their heads. Others here have posted about this, and it is not my intention to discuss it at all other than to say that I was one of the people getting ice water poured over their heads, and while I am glad to have done it, I would greatly appreciate it if you would never look at the video of it happening, ever. Or at least until I lose 40 pounds.
In the light of that campaign, however, I am offering a challenge of my own, and as with the ALS Foundation, mine will benefit (although certainly not to the tune of 100 big ones) a very worthy cause and simultaneously will serve an interest of my own--namely, getting people to buy one of my books.
Exactly one month from today, on October 8,
THE QUESTION OF THE MISSING HEAD, the first Asperger's Mystery by E.J. Copperman and Jeff Cohen (and there will be more on that match-up in coming weeks) will be published by our very own Terri Bischoff's Midnight Ink. It concerns a man named Samuel Hoenig who answers questions for a living and, as it happens, has a condition called Asperger's Syndrome, which until fairly recently was a disorder and now is... something else, according to the geniuses who classify such things. (Don't get me started.)
Hopefully interested readers will have seen the reviews by Publishers Weekly and Booklist, who very much enjoyed the book, and Kirkus Reviews, which... I honestly don't know, but they reviewed it. And I read the review. And I still don't know.
But we're drifting off the point. Because THE QUESTION OF THE MISSING HEAD does discuss Asperger's and it is central to the series--Samuel narrates the tales himself--I'd like to benefit an Asperger's-related group as well as drawing some attention (hopefully) to the book itself.
So here's the deal: THE QUESTION OF THE MISSING HEAD has a publisher's suggested retail price (Terri will tell you) of $14.99. It can probably be found for less. (It's a trade paperback.) So if you buy one, you're not spending tons of money. But you'll be benefiting some people with Asperger's Syndrome and their families.
How? All you have to do is this: Buy a copy of THE QUESTION OF THE MISSING HEAD on the day it's published, Wednesday October 8. Take a picture (or have someone take a picture) of yourself with the book--or if you buy it as an e-book, a picture of yourself holding your reader with the title page of THE QUESTION OF THE MISSING HEAD showing. No PhotoShop allowed.
Then post that picture to your Facebook or Twitter account. Make sure I see it by friending me on Facebook or following me (in either guise) on Twitter (@jeffcohenwriter or @ejcop). For each person who posts such a picture that I get to see--and that all your followers on either or both social networks get to see--I will donate $3 to ASPEN, the Autism Spectrum Education Network, an excellent support group for those who have family members with AS related disorders, based in my home state of New Jersey, where the Asperger's Mysteries are set (and where the incidence of autism-related disorders is about the highest in the U.S.).
ASPEN was one of the first places we contacted when our son was diagnosed with Asperger's back when nobody had heard of Asperger's. And we found help, information, support and programs that were all incredibly useful and are paying dividends with our Josh (not Josh who blogs here) every single day. I even used the president of ASPEN, Lori Shery, as a character in one of the Aaron Tucker novels. She was really helpful then, too.
So by buying the book and posting your picture, you'll be getting a book that hopefully you'll enjoy and ASPEN will get $3. That's up to 100 people, and only on publication day of Wednesday, October 8. I'm not made of money. (And even if I were, it'd be weird to send pieces of myself to pay for stuff, wouldn't it?)
That's the deal. A fun mystery about a guy with Asperger's trying to find a missing frozen head and you get to feel good about helping a very worthy cause without having to spend extra money. What's not to like?
I'll be reminding you about the MISSING HEAD Challenge over the next few weeks. If you want to pre-order the novel at your local bookstore to make sure you'll have a copy in your hands on pub day, I'll be they'd be happy to help. But those are the rules: Up to 100 people, pictures proving you have the book (no fair sharing the book with friends--make them get their own copy!), posted on Facebook or Twitter, on Wednesday, October 8.
Do you think we can hit the 100 people? I'm hoping to have to write a $300 check!